How visual search is a game changer for eCommerce?

The sector of eCommerce has seen various advancements in it. Every molecule of eCommerce has revolutionized to form something more grandeur.

When Amazon, Google, and others came up with the idea of voice searches, we thought that the sector had reached the zenith of advancements, but within no time, the visual search peeked through some of the prominent sites, and we realized that yes! This might be the game-changer.

Have a look at this blog to realize how we came to this conclusion.

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Why visual search over text search?

For a conventional text search to happen, there should be the keywords in the search input which are matching to the meta description of what is being searched for. 

Sometimes, getting an accurate search result becomes a task of utter difficulty.

By using the visual search, there would be no need for keyword matching; the search will show the results which are similar or related to the image search.

• Humans are visual. Search should be too

What a person can see from his eyes can’t be expressed in words with full justification. Hence, he would always be missing some information in the description which an eye can identify. Therefore, using the image would help to cover all the specifications and get quick results.

• Point, tap, discover

The applications like Pinterest have made the visual search even more convenient by integrating the in-app camera option. A person can point the camera towards the thing he wants to search for, tap on the object, and discover what the web has to offer. As easy as that!

• Time-saving

One doesn’t need to type the text and waste his time while searching for something. He can use the visual search, click the pic, and search. It is time-saving and even provides accurate results.

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How to integrate visual search with eCommerce for promised returns?

The shift from conventional search to visual search can’t be instant. It needs to be integrated slowly. Gradually, turning the colours of every component of search into the Visual Search favour, one can make peace with the new market flavours.

• Integration with mCommerce features

In today’s fast running world, more than 70% of business is done through mobile phones. Hence, the first and foremost target of operation should be mobile phones. Pinterest became the alpha of the market by grabbing this early opportunity. One can integrate the visual search with the mobile commerce application and realize what positive change it can bring to the business. 

• Integration with chatbots

Chatbots, along with the visual search, can be a deadly combination. Chatbots are increasingly being used in businesses to integrate artificial intelligence, increase efficiency, and bring forth the fortune. If the chatbots are integrated with the visual search, the usage of chatbots can become even more accessible and convenient, making it a highly interactive tool.

• Boosting influencer marketing campaigns

Recently, the trend for influencer marketing has also grown. People specifically search for the things the influencers use or wear. With the use of visual search, the image of the influencer can directly be searched to get the related web results about what they are wearing or using or consuming, hence giving a boost to the influencer marketing campaigns.

• Integration with Augmented Reality

It seems that visual search has been done accurately for Augmented Reality only. The most crucial use of AR is the real-time translation of the texts. Through the visual search, the user can point the camera over a text in a foreign language and can get it translated without even clicking the pic or writing anything up.

Google is already testing the same through its Google Lens Application, which seems to be working in fortune.

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How can visual search help eCommerce?

• Increased influence purchase

According to research, it has come to the knowledge that the generation of the future would prefer social media buying. An estimate of 69% of people would be buying directly from social media. Just imagine how much would be the contribution of Visual Search and Influence Marketing combined.

• Cross-selling

Visual Search also shows the detailed results of what is being searched for. So, if the website is not having what is being searched for, it can show the related results which might pitch the cross-sales.

• Better lead conversion

Visual Search saves a lot of time of the user and hence takes the person quickly to the checkout page. It can ensure the high rate of lead conversion.

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Closing comments

Visual search is the crown yet to be owned in the reign, the beholder of which can have a significant advantage over the market. It is indeed the game-changer, and if it stays in your favour can make you the alpha.

Who doesn’t want to be an alpha of the market? Well, we know the recipe to integrate the visual search into your business. 

Being in the same sector for a long time, we are known to the ways the market works and can predict future behaviours. Allow us to take you along with the flow of the market and let you prevail while others perish.

Call us now!