Magento 2 migration for leading furniture store in the Netherlands
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About the client
The client under discussion is one of the leading furniture stores providing goods for the office infrastructure. Having a blue-collar client base, they wished to raise the standards and expand their coverage to bring more business. Initially, they were using the Magento 1 for the workings, but it was bringing occasional errors that were hampering the jobs. Hence, to get away from such chaos, they contacted MagnoStack, the best Magento Developers to help them with the Magento 2 migration. Here is how we helped our client.
The need
The business was well in tune with the market dynamics and kept on moderating itself according to the market needs. But, due to the usage of Magento 1, there was a limit to the extent of customization, and the client was not able to make the complete site changes.
Hence, there arose a need for Magento 2, which could make it possible for the site to get a total redesign according to the market needs. Besides this, upgrading would also lead to the betterment in the performance and enhancement in the speed. Moreover, Magento 2 is known for its robust build, the scalability, and out of the box features.
Client Requirements
Here are some of the requirements and demands raised by the client to be taken care of specially. These were:
- Building the Magento 2 website from scratch.
- Migrate the LIVE website successfully.
- Translation of the website into four languages. (English, German, Dutch, and French)
- SEO of the site in 4 languages
- Image optimization
- Maintain backup of the whole site after each step.
- Stronger social media presence
- Magento 2 payment gateway integration
The Challenges
While migrating all the data from Magento 1 to Magento 2, we certainly had to face some challenges. But those challenges didn’t stop us instead of motivated us to work harder and enhance our skills. The biggest problems which stood in front of us were:
Moving store database
While moving the store database, we had to ensure the proper migration of many things. These included moving websites and stores, moving tax data, initiating basic SEO setup, moving customer base and its structure, migrating product data, and many more.
Custom built functionality migration
Due to the difference in the platforms, the third-party extensions working on Magento 1 would not be working on Magento 2. Hence, we had to redesign all the functionality and look for the best alternatives on the latter version of Magento.
Store theme migration
Since the themes are non-transferrable, we had to look for alternatives that were equally compelling and gave the user the thematic feel. Hence, there was a lot of work to do in that regard.
The process
Here is the briefing of the whole process.
Store data transferring
First of all, Magento 2 was installed on the client’s server. After that, we installed and configured the Magento Data Migration Tool. The tool is primarily designed to transfer the data from the former version of Magento to the latter one. So, we configured the connections with the tool and set them up for the defined source and the destination connections. Then, we migrated all the settings, products and categories, customers, orders, and CMS data. Along with that, we also migrated media files and ACLs.
Moving custom-built functionality
There were in total seven third party extensions installed on the client’s server. These were:
- German Store Module by Symmetrics
- Data Feed Manager by Wyoming
- Search Suit, Advanced Product Option and SEO Suite Ultimate by Mageworx
- Order module export and tracking number import by Xtento.
The biggest problem we suffered here was that most of the modules were not available on Magento 2. Hence, we had to pull the reins of the minds to find the best alternatives for these plug-ins. After rigorous thoughts, we found the excellent substitutes for the extensions.
Migrating store theme
The client wished to go for buying a ready-to-use theme by Pronto. To let the client test the theme up to his satisfaction, we updated the theme in a dev site that had no content and was kept just for the testing. After rigorous testing, the theme was finalized and put to the client’s website.
Our delivery
Our holistic approach and skilled work blessed us with the successful completion of the work, and here is the list of things we delivered along with the website to let you know about the add-ons to your house.
- Entirely professional made Magento 2 Store.
- Design and the theme of the website, as asked by the client.
- Flexibility in the backend CMS capacity.
- Customized shopping options
- Integration of efficient migration system.
- Magento 2 Multistore
- Robust Magento 2 SEO service.
Push to the business
The shift from the initial version to the latest version of Magento brought around a great advantage to the business of the client. Not only did it improve the site and its appearance, but there also came a significant influence on the workings of the site and lead conversion.
Here is a brief on what was earned by the business with this step.
Stability
As they had the customized version of the products, Magento 2 proved to be an excellent option. With its stable performance, it became easy to manage a large variety of product trees.
Increase in speed
The users are always finicky about the speed of the site. If the site takes more than a couple of seconds, they bounce to another site. Hence, with the use of Magento 2, there came the enhanced speed, which attracted more and more users.
Multiple third-party extensions
To leave no limits on the customizations of the store, Magento has now approved more than 20 third party extensions, which could be embedded in the site. Magento is even trying to integrate more and more extensions, which would be made sure to use it in a quick period.
Simplified dashboard
The smooth and centralized dashboard has helped the clients manage their products more quickly and efficiently.
Good rankings
The client was already trying to reach the new geographics, and Magento 2 just helped them in that. All the customizations made on Magento were concerning the SEO and SERP.
Success Stats
- Average order value: +32%
- Revenue: +65%
- Mobile Traffic: +40%
- Fully load time: -125%
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