6 Features that makes Magento best for B2B customers

The importance of B2B eCommerce is enhancing rapidly, and this fact can be revealed by the experts of Forrester Research that states – B2B eCommerce in the U.S. will touch $1.1 trillion by 2020, accounting for 12% of all the American B2B sales.

Owing to this enhancement, B2B marketers are moving towards upgraded eCommerce platforms. They prefer to sell items online for an exceptional shopping experience for their clients.

Lots of choices are available for developing an eCommerce platform like Shopify, Zen Cart, Magento, PrestaShop, OpenCart, etc. Still, it’s an arduous task to select the best one.

Magento has always been a highly demanding eCommerce platform for B2C consumers. Now, Magento is all set to enhance its functionalities to B2B agencies and fulfil their eCommerce requirements with its B2B modules.

Since Magento was initially built for B2C; it has some restrictions for the B2B, which can be reduced by implementing Magento B2B extensions as per the business needs. 

Here, we have described some essential Magento B2B editions and features that make Magento a reliable B2B eCommerce platform.

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Magento editions

• Magento community edition

It is a free open-source and flexible platform for small scale industry to fulfil their basic commerce requirements. Magento Community Edition is free CMS that anyone can download and utilize to develop their web store.

It is ideal for small scale industries that want to try their hands on developing an eCommerce website. it is easily customizable and makes use of the Magento extension marketplace to improve the website’s efficiency.

However, it takes a lot of time & the resources for any brand with no or little experience, thus it is always great partnering with an experienced and trained IT firm offering reliable web application development services to develop a hassle-free Magento e-store.

• Magento Enterprise Edition 

It has many features by default that make it a trending platform for wholesalers and retailers to develop a sustainable webshop. This edition is developed to manage order spikes and enhanced traffic during the biggest sales day.

Magento Enterprise Edition is the premium and paid version of Magento. Its advanced features have made it famous with many eCommerce giants to enhance their digital sales. 

Magento EE is completely handled by the Magento’s expert team and subscribers receive full consumer service and support by phone and email.

• Magento Enterprise Cloud Edition

It is supported by Amazon web services and is another exceptional platform for B2B consumers. This edition offers performance management and content delivery network tools that simplify the contract management procedure for retailers. 

Furthermore, it offers managed services and the best hosting infrastructure. It facilitates fast deployment of secure, flexible and customized web storefronts.

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Top features which make Magento a preferred technology for B2B eCommerce

Here are some essential, standard and advanced B2B e-commerce features that are provided by Magento

• Flexible pricing

Pricing plays an important role in B2B commerce, especially if you are working with wholesale consumers price negotiation can be a challenge for many. 

Magento destroys the chains of endless emails of discussing quotes. The consumer can place their quote from their purchasing cart, which can be upgraded, changed or accepted by the seller.

Magento Community Edition is free but Magento Enterprise Edition costs about $22,000/year. Additionally, The pricing also includes advanced features, security, and product improvements, implementation costs.

• SEO friendly

This feature makes it simple for consumers to find their items. The search engine optimized eCommerce website ensures that consumers are having easy access to the items they are searching for. They make your shopping smooth by offering relevance-based search options.

• Easy to update

Developers or MagnoStack programmers find it simple to add pages to the site or upgrade the pricing and items without any obstruction to others. Magento is an exceptional and amazing online B2B eCommerce solution for wholesale traders. Magento works 80% faster and smoother when it is about re-indexing.

• Customer segmentation and targeted promotions

With Magento Enterprise Edition, eCommerce website hubs can collect consumers’ data (like location, age, gender, shopping behaviour, etc.) to segment their customers in an exceptional way and provide them personalized buying experiences.

Customer segments allow you to provide dynamic content and promotions to specific consumers, based on properties such as consumer address, buying cart contents, order history, and so on. 

You can optimize marketing initiatives based on targeted segments by utilizing shopping cart price rules and banners. You can also build reports and export the list of targeted consumers.

• Simplified re-ordering

Magento makes it smoother for those consumers who make purchases repetitively. Yes, it is essential in B2B commerce to provide a personalized and unforgettable shopping experience to your customer for a long-term relationship. 

Magento provides a requisition list that allows customers to modify and manage their previous purchases. They are grouped for exceptional management and status tracking on a weekly or monthly basis.

• Secure payments

The biggest concern of any eCommerce store is to make a process for secured payments. Magento keeps all the essential information related to your consumers secure and ensures that your consumers go through a secure payment process.

Magento has a special feature of payment by invoice called check/money order. Unless the B2B customers don’t have large requirements, there is no need for any changes in this default option. This platform also provides one more payment option – credit limit.

• Device-specific experience

B2B customers don’t only work from PCs, and they perform their tasks from laptops, smartphones, tablets, etc. For a customer that’s always active, it’s essential to provide him with a website that’s responsive to their changing website viewing and browsing requirements.

Magento enables the development of websites that provide optimized and great user experiences regardless of the device they are viewed upon. This means shoppers can place and manage their orders anywhere, anytime, and using any device they want.

The Magento PWA Studio is the best device to club the power of a responsive website with the native app’s capacity to develop an amazing app-like experience to your consumers while benefiting you in several ways. 

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Closing comments

Magento, B2B eCommerce software online is a boon to eCommerce websites as its high performing and efficient features ensure that the customer gets an amazing and smooth shopping experience. 

The software has tried its best to remove all the obstructions that are experienced during online shopping. This B2B online solution has made it exceptionally more accessible for traders to enter the online market and explore the worldwide industry.

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Why choose MagnoStack?

MagnoStack, a renowned Magento professional solutions partner, has extensive proficiency and experience to provide world-class eCommerce development services and craft the out-of-the-box solutions to help B2B customers realize their business potential. 

We extend our eCommerce expertise to embrace one of the world’s leading and growing eCommerce platforms, Magento, to keep the customers upgraded with the latest trends.

We can serve you with expertise for your Magento projects to enhance the experience and engagement of your users. Contact us and get your users attached with some other exciting features like rapid page loading, push notifications,, the icon displayed on the home screen,, offline compatibility, and many other features.