Developing native iOS and Android apps for a leading jewellery store
The jewellery store in the discussion is one of the most thriving jewellery selling and designing a unit of the town. With the determination to reach to a vast clientele, the venture opted for getting a mobile app developed, which would not only enhance the sales but also let the potential market know more about the jewellery being designed by them.
Technologies used
- Swift
- Kotlin
- Magento
About the project
The jewellery store under discussion was a physical outlet where a wide range of jewellery was being designed and sold to the public. The product variety ranged from expensive heavy platinum sets to low-cost silver earrings sets.
The client wanted to expand its reach by becoming a player of the eCommerce market by offering its users an interactive mobile application which is compatible with both iOS and Android.
The biggest challenge was to craft a mobile application which not only gives a wonderful experience to the users but also serves all the associated web services.
Why was it required?
Over the years, there has been a significant increase in mobile users which has been overpowering the physical market to a great extent. People now want to shop the world at the comforts of their homes.
Moreover, the trend of online shopping has increased so much that the conventional ways of shopping have taken the back seat. People are not only using mobile applications for real shopping but are also using it to keep a tap on the prevailing trends in the market.
Mobile applications have proven to expand businesses by a multifold. Hence, shifting from a conventional store to a mobile application would surely tingle the greater audience.
Adding on, the thought process of the audience is now changing. Using the conventional means of commerce is now giving a set back to many businesses. To be a player of the larger market, one needs to upgrade the business as per the needs of the market.
The desired end results
Before starting with the workings, some desired end results were discussed so that the client and company are on the same table. These were –
- A native App to serve the ever-increasing mobile-friendly audience.
- To keep a constant connection with the customers
- Consistency of UX for multiple touch points and across multiple channels
- Push notifications and easy promotional updates
- Reducing Cart Abandonment with a seamless checkout
- Precise inventory and product management
Solutions and offerings
Easy registration process
The venture doesn’t want to force the customers to sign in again and again on the launch of the application. So we made a system where a direct homepage is opened and the customer is prompted to sign in only at the time of checkout and that too with the minimal questions. The customer can simply sign in with the help of the Facebook account or the Google account.
One hand interface
The client wanted the User Interface to be in such a way that a customer can navigate through the site with one hand conveniently. So, we crafted the User Interface which could support the one-hand navigation.
Push notifications
The application also bears the feature of custom build push notifications. It was done to enhance customer engagement and inform them about new offers and recent updates.
Custom product filter
We have also added an interactive and easy to use customer filter with which customers can customize the product list they want to see to make their shopping experience even more intuitive.
Powerful search with Algolia
We have also merged the superfast search using Algolia Search-as-a-Product, which offers relevant and desired search along with autocompleting and previous search suggestions.
Communication
For effective team collaboration and management, we used the following platforms which enhanced the rhythmic bonding in the work increase its effectiveness and efficiency.
- Slack
- Asana
Results
There was a massive positive change in the business after launching the mobile app. The business went into the fortune after the app went into use.
- They observed a 44% increase in the customer-generated revenues of the business.
- The name of the venture travelled across the states and from their revenue, around 16% was generated from Interstate sales.
- With customer suggestions and support, the business expanded its working by adding on more products and expanding their business practices.
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