eCommerce store for automotive parts seller
The client under discussion is one of the most thriving Automotive Parts sellers in the town. Having the spare parts compatible with different types of automotive, he had a large local client base.
To spread himself and his business across the regional boundaries, the client approached us for the construction of an eCommerce Store for Automotive Parts Retailing. Here is the quick view of how we catered to the needs of the concerned person.
Technology stack
- HTML
- CSS
- Magento
- Jquery
The challenge
- The client was looking for a catalogue based site in which a viewer need not match various products manually, he can just ask for a single piece, and all the complementing pieces can come as a suggestion.
- The client also asked for a system wherein the viewer can refresh the site without really reloading the page.
- The client demanded a system where they would design the theme. They wanted to go ahead of the crowd and make a customized design so that they can have a distinct design
- Lastly, the purchase process was needed to be detailed yet comprehensive so that the customer can have all kinds of information without any hassle.
The following features were embedded in the site to make it more effective, attractive, and efficient. These features are:
Advanced catalogue search
The quick search enables you to view exactly what you are looking for. Each product is added with a set of keywords, and when a user enters the query, the store will show the exact product which matches the keyword entered.
Platform compatibility
We know how much people love to shop on the phone. Hence we have made the store compatible with both desktop screen and the mobile screen. Now a user can order the stuff whenever and wherever he wants without any kinds of hassle or perils.
Admin area
We have made a separate control panel for you for the edits needed in the upcoming business of frim. Not only this, but an admin can also place and track the ad campaigns. In the admin area, the owner can check the statistics of the working and can also control the direction of the business.
Notification system
We have also integrated the system in which a user would get the notification of the acceptance of the order, despatch, delivery, etc. The notification would come with the sound and the pop-up message.
Payment integration and security
To aid the financial transactions and the safety of each detail, we integrated our eCommerce with some of the most trusted finance caterers like PayPal. To maintain the identity and security, we have integrated SSL certification and secure checkout functionalities.
Custom theme development
Complementing to the needs of the client, we developed a custom theme that suited the taste buds of the client.
Magento Integration with the Microsoft Dynamics NAV
The client wished for a system where the management and the admins can work on the tasks of higher importance and other regular work can be managed by the system automatically. After a rigorous brainstorming, we came to the conclusion of integrating Magento with Microsoft Dynamics NAV.
Integration of Magento with Microsoft Dynamic NAV provided an edge to the business by making it more closely to the client. Instead of managing different disconnected sources, with the integration, now the business has to manage just one server, which would update all the needed information providing efficiency, agility, and flexibility.
It provided the business with –
- Efficient inventory management
- Easy project management
- Financial management and accounting
- Intelligent reporting
- Customized integrated solution
- Tracking of the supply chain, manufacturing and operations
Additional benefits of integrating Magento with Microsoft Dynamics NAV
- Automated transfer of Magento sales orders into Microsoft Dynamics NAV
- Automatic synchronisation of the product description, stock levels, etc to Magento.
- Automatic synchronization of customer data between Microsoft Dynamics NAV and Magento.
- Transfer of online payment details and transaction IDs automatically to Microsoft Dynamics NAV
- Automatic updation of Magento with the status of delivery of the package.
The results
The results which came out turned to be of great fortune. Not only the client earned a lot of business across the local area, but with effective keyword targeting and SEO, it ranked well internationally and got a couple of orders from abroad.
Here is a glimpse of what we observed in the business after the updations.
- 42% + in Mobile Traffic
- 57%+ conversion rates
- 30%+ New customer accounts
- 18% decrease in Page Load time.
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