Migration to Magento 2
The client in the question is a successful apparel merchant and runs a website selling the same stuff online. The client is always optimistic and strives to get the latest technology to aid his business. When they came to know about the Magento 2.0, they at once contacted to get the migration done.
The motivation behind Magento 2 Migration
There were some limitations on the previous website, which were imposing the limitations on the reach and success of the organisation. These limitations were:
- Unattractive Web Design
- Below Par Website Performance and User Interface
- Sloth-Like Loading Speed
- Admin Panel not user-friendly
Challenges faced
Allow upscaling at any time
A system was to be created in which some edits or changes or upscaling could be done at any time. The previous platform didn’t offer that much of flexibility which was being offered by Magento 2.0.
Extra research to know about the client
We wished to make the site which would complement each and every need of the client. Feeling the paucity of the information provided, we did some of our own research to make the process totally complementing the business nature.
All data and the existing functionalities had to be migrated
We felt that no efforts of previous times should be disposed of. Hence, we wished to migrate all the existing data and functionalities to the Magento 2.
Integration and product synchronisation with ERP system
We didn’t want the site go untuned with nature and product of our worthy client. Hence, the integration of Product Synchronisation with ERP System was prominent.
Existing CSV and excel tables to be run simultaneously
The client didn’t want to lose his previous data being gathered on the initial website. He wished to run existing CSV and Excel Tables simultaneously.
Previous design could not be cloned to due to being unappealing
Magento 2 has the option of cloning the initial site. But, due to its unappealing look, it could not be cloned and hence, added more tasks to the list.
Third-party dependence
The previous site was totally dependent on third party extensions. It was difficult to migrate all the plugins.
Our solutions
Mobile-first approach
Most of the users prefer online shopping through mobile phones. Hence, it was really important to make it mobile-friendly. Mobile-First Approach was used which enhanced its data over the mobile screens and proved to be a booster for the lead conversion.
More clickable and interactive
The previous site lacked user interaction. We strived to overcome the barrier by making it more clickable and interactive. Moreover, the brand pages had customized video widget which proved to be a beneficial add-on.
Product availability could be searched with ease
One of the most plausible features was connecting various related products with a unit of SKU, which allowed the user to search for anything brick by brick. The search bar was incorporated with autocomplete and related product suggestions.
Shopping cart price rules are totally customized
The admin could change the price rules by adding on the discounts whenever and wherever required. These were made totally customizable and easy to change for the convenience of the client.
Advanced, flexible and completely secure payment methods
To allow the clients to have fewer worries while making the payment, we have added multilayer protection on the transactions. Moreover, we have integrated CorvusPay for better working. Now the checkout is as slick as it is in their physical stores.
The Magento Migration process
Migration to Magento 2 is not a task some layman can do. It needs proper technical know-how, good experience and a proper team which can take up the work more efficiently and effectively. Broadly, the process was divided into the following steps.
- New theme installation and configuration
- Data migration
- Extension migration
- Custom function development
- Site configuration
- Site deployment
The total migration process took 1.5 months to get completed.
Results
The results which came soon after the launch of the upgraded site were worth celebrating. Never had we ever expected that this up-gradation would reap such a fortune for our client. Here are the extrapolations which came out after the site was launched.
- 8.52% more revenue
- 9.02% more conversions
- 5.79% more users
)
)
)