Magento store development for fashion retailer
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About the client
The client under discussion is an established fashion retailer offering a wide array of brands to the people on the local jurisdictions. Being in the same business from the past 15 years, they wished to extend themselves out of the native lands and hoped for an online store to develop themselves further.
For the same, the client contacted MagnoStack, an eCommerce development agency that coordinated with their needs and gave a realistic thought to their dreams. Please have a look at how we made their dream come true.
The challenge
The client, being extremely cooperative, provided a lot of details from his side. He provided the blueprint of how the store should look like, what should be the colour scheme, the brand identity, etc. But there was a problem.
Past two decades have witnessed some massive advancements in the sector of retail. Not only have the ways and methods of shopping changed, but the definition of purchasing has been made central to the technology.
The 21st century can be said to be the time of machines where we are continuously trying to bring efficiency in our workings through the integration of robots in almost every way.
Now, the target of each shopper is not just to provide excellent products to the client, but they are now thriving to provide the services which they would crave to get again. And believe me, it all is possible with the help of technology.
Working on the same path, a Mall owner contacted MagnoStack for the development of Shopping Mall AR application so that it can provide the services more conveniently to the customers and can take care of the clients with individual focus.
Here is how we helped our worthy client with our services.
The client requirements
The client wished to be with the agency which is highly experienced not just in eCommerce development but has experience of working in the fashion sector.
It is good that MagnoStack has been making eCommerce websites for long and has worked with most of the segments of commerce include the fashion sector.
They wanted the store to be integrated with the best extensions to provide the 360-degree coverage of searching and purchase of the apparel throughout the store.
We were asked to create such a system where a user can make an account and fill his/her information just for once, and the same could be used over time for multiple purchases. Hence, a system was needed to be devised where all the user information could be stored.
No one would ever like to check out separately for each kind of product. Hence, we were explicitly asked to construct a system where there is just a single page checkout and billing, even with the multiple orders from different bases.
One is always excited to see the status of their order once it is purchased. Our client didn’t want its customers to feel down in those regards as well. Hence, we were also asked to create a system where Real-Time Order Tracking could be done by the customer using the customer ID they used to buy the product.
The client always wanted to stay in the thoughts of its customers. This was possible only if their name would pop again and again in front of them.
Hence, we devised the system of newsletters, offers, and notifications, which will never let the customer’s phone forget about our client’s name.
Verticals
Retail
Key features
Real-time data tracking
Magento 2 based eCommerce website
Integration with internal systems
Technology Stack
Magento 2 Enterprise Edition
JavaScript
jQuery
HTML
CSS
MySQL
PHP
SOAP
RestKit
Solutions
MagnoStack worked closely with the demands and requirements of the client to provide them with the most satisfactory results.
A system was woven in which a user can make his/her personal account and can even alter it when needed. He can also ruffle through the large variety of the product through the effective search system.
We also implemented the single-page checkout, which allowed the users to make payments without any hassle or wastage of time.
To engage the existing customers and bring more new customers, we also integrated the newsletters along with the notifications of offers and the company’s latest news.
We integrated the eCommerce site with the 3rd party corporate solutions such as 1CERP, CRM system, and Master Data Management.
Data exchange is initiated through IBM WebSphere MQ. It allows for complete system connectivity. So when a new product is added to the database, it is automatically exchanged with other systems.
Development process
Our whole development process was divided into various stages. Those stages were broadly categorized as –
- Implementation of Mobile API
- Website development
- Website control panel development
- Integration layer development
- Meetings and discussions
- Testings
Results
This 6-month-long project, when completed gave justice to all the work and efforts included in it. The one created on our database was a kind of masterpiece which included all the requirements of the client, including the additional benefits which we integrated from our sides.
All thanks to the developing team of MagnoStack who didn’t just work technically, but also with innovation which made out a store worth praising. The quality of the store was so reliable that the business took a bounce to become in the top ranks of non-native searches.
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