Building a Magento store & Magento PWA app for online liquor delivery
Request a quote
Introduction to the client
Liquor has become an indispensable part of many lives. It is a part of celebrations and is a thing to mark on some special occasions. With the growing trend of online delivery, everything was being delivered on doorsteps, except liquor. We, the advancement of society, gradually, liquor delivery, too, is taking up the pace, and many firms are going for that. The client under question is a liquor merchant having a chain of outlets across the nation. Pleased with the concept of online selling, he wished to get an app that would support his dream, and for the same, they contacted MagnoStack, the one-stop for the transformation of ideas into reality. Here is how we helped our worthy client.
Drafting the potential market
Before making the online store, we wished to draft the targeted audience so that the designs could be made according to their tastes and preferences.
Our market analysers researched the market and found out that the biggest consumers of alcohol were the Millennials or Generation Y. After this realisation, we thought of making the store a fusion of tacky and delicate designs.
Challenges
Age verification
In every country, there is an age limit for alcohol consumption. There was a need to make such a system where the age could be verified with some official documents before a person makes the purchase. This was to be done to stay in the tunes of government policies.
Shipping norms and restrictions
There are a significant amount of taxes involved in liquor selling. The charges multiply if the merchandise is shipped through online means. Hence, we needed to make such a system where the costs incurred would be less, and eventually, the products could be sold at lower prices.
A real-time mentioning of warehouse temperature
Beer is always best served chilled. The taste of liquor also depends upon the temperature it is served in. Hence we needed to make sure that the product had to be delivered at the expected temperature only. We needed a system where we could mention the temperature of the product in real-time.
Vertical navigation
A navigation system was to be crafted, which could help the valet to tap the buyers and for the buyers to see the current location of the valet.
Features embedded
Trendy and dynamic
With the passing times, the customers are becoming more demanding, and their taste buds are expanding. If one wants to be successful, they need to be dynamic and acceptable about the buyers’ tastes. Our research also showed that most of the people currently have a bent towards sparkling wine, craft spirits, gluten-free beverages, prosecco, and related drinks.
Dynamic to go with the changing tastes
The taste buds of drunkards are ever-changing. One day, they are obsessed with one flavour, the next day, they want their thirst quenched by another flavor. The seller needed to be extremely aware and dynamic, and so was the need of the online store.
Customizable rates to stay in peace with changing government norms
The taxes levied on alcohol keeps on changing. This also brings various changes in the prices of alcohol. Hence, the store has been made with such precision that the costs can be modified easily from the admin’s side only.
Search bar with auto-suggestions
Even we wish people to expand their tastes and try something new. Hence, we have a search bar with auto-suggestions which can help them discover new drinks and find the previously ordered drinks with more ease and efficiency.
Custom Sorting
We allow a free hand for the customers to sort the drinks for their cart. We have allowed full customisation of the carts so that the person can get exactly what he wants in precisely the way he wants.
Product comparison
The store is not just for buying. It is a platform for exploring the drinks. Hence, we have also introduced the product comparison where two or more products can be compared, and differences can be shared with the one who looks for it.
Testimonials
Testimonials are an essential part of any store. We wish to retain the customers and gain some new ones for our client. Hence, we also integrated the feature of testimonials where people can share their opinions, and the newcomers can build trust based on what has been told by the people.
Online payment gateway
We wish to bring total convenience for the people. Hence, we have also integrated the online payment gateway with double encryption of SSL. Therefore, one can make the payments with full assurance of the security.
Structural Features
Clear layout design
There is a proper layout of the store with dedicated sections for different features. On first glance, the viewer will be able to know the whereabouts of each element of the store. The UI has been made clutter-free and for people to search efficiently.
Responsive navigation menu
While selling this large number of products, it is essential to keep a proper navigation system through which a person can reach the desired outcome. We have created a fully segmented menu system with adequate categorisation so that people can find their stuff easily.
Bright CTA’s
It is common knowledge that bright CTA’s lead to increased conversions. Hence, we have designed the pages in such a way that CTAs stand out in all and people pay special attention to that particular button.
Related products
We also believe in reflex buying, and for the same, we also added the feature of showing the related products so that people may do an additional buying of those products as well.
User panel of the app
Login
The user can easily register or log in with the existing ID on the store.
Liquor listing
After registering, the user can quickly go through all there is on the store and choose what suits him/her the most.
Filters
User can surf through several drinks and can sort what he sees with the help of various filters.
Place orders
Select the drink, add to the cart, pay for it, get the delivery. As easy as that!
Payment gateway
Users can select from a list of modes of payment, and all of them are secured with SSL and steps of making a transaction are extremely easy.
Track orders
It can help the user stay aware of the status of his/her order. It lets the user track the situation of his package.
Order history
The user can easily surf through the order history to repeat the order without repeating the steps.
Feedback
Users can review the work, give their input and can even rate from 1-5 with the stars.
Admin panel of the app
Login
Admin can log in with the single-tap feature to get access to everything without wasting any time.
Order management
With this, the user can manage all the products along with their details and status hassle-free.
Manage products
The admin can alter the products available, their categories, and their prices with proper ease.
Settings
Through settings, admins can customise the store according to the preferences of the customers.
Marketing management
Admins can easily manage the ads, promotional campaigns and other marketing aspects.
Ratings
The admins can see to all the ratings easily and can even use it for further promotional campaigns.
Manage payments
The admin can easily manage all the payments made by the users and can confirm their successful received status.
Push notifications
To not let admins miss anything, push notifications are of great help.
User Interface
Moodboards
We worked closely on the mood boards and made one in such a way that it looks sophisticated, classy and professional. It entailed the class of the liquor and awoke the prestige of the alcohol on the first glance.
Style tiles
The store is all about liquor. Hence, a good and decent bottle was placed in the centre stage of the store. We also wanted to emphasise with the atmosphere of good alcohol, as we felt that buying premium alcohols is just like purchasing experience and art.
UI kit
We used the atomic design methodology to craft the UI kit. And we must say, no matter how tacky the work was, the results were in full justifications with the efforts invested.
Technology stack
The decision of using Magento PWA
We believed that people should not go into the fuss of downloading the app, use their phone storage and do other lengthy stuff to get to the app. Hence, we opted for Progressive Web Applications for they are a lot much similar to the applications and negate all the negative sides of the applications.
We experienced multiple benefits with this. Some of them are:
Benefits of using Magento PWA Studio
Increased speed
With the integration of PWA Studio, the speed of the website has increased to greater extents, and now it is taking fractions of seconds to load, which is encouraging people to visit the site.
App-like interface for websites
Although it is a web platform, the interface is so smart that it looks like an app and people can use it with proper convenience.
Push notifications
Once the viewer allows the notifications, he can quickly receive the information of new additions, offers prevailing, special discounts available and other updates.
Offline ordering
A person can even place an order offline. He can just surf through the store and place the order. As soon as he connects to the internet, the admin shall receive his order to process.
Cross-platform availability
With the help of Magento PWA Studio, the store can be opened in any kind of device without any issues. From desktop to tablet to mobile phone, the store can be opened on any type of device.
SEO support
PWA maintains the website’s structure which is further indexed by Google quickly and due to no hamperings, there are higher chances of better SEO ranks.
Integration of the store with CRM
Our dearest client was more than worried about the public he was going to serve. Hence, he wished for the integration of the store with CRM. We understood his intentions and developed APIs, integrated them with the store to make the best out of what we were doing.
It indeed brought up many benefits. Some of them are:
Benefits of integrating Magento with CRM
Refined lead nurturing
Due to the integration with the CRM, there has been a better insight into the leads. We can anticipate the upcoming opportunities and threats which are helping a lot in altering the business strategies in favourable ways. Hence, this is leading to better and refined lead nurturing.
Improved internal efficiency
The real-time integration of the CRM with Magento helps avoid procrastination and red-tapism, which further helps to increase the efficiency and task completion at a higher pace. There is nothing left due at the end of the day.
Enhancing user experience
The integration has helped the marketers interact with the users proactively and solve their disputes efficiently. It has also led to an increase in the efficiency of customer service. Not only this, but it has also led to the resolution of issues more fastly and effectively.
Results
With the diligent efforts of the team of MagnoStack and the holistic approach applied by the team members, we came out with a fantastic store for selling the online liquor.
Proper care was taken for the government guidelines, and there was a robust age verification system. With such excellent facilities, the store gained a lot of customers, and within months, it became one of the best selling online stores for liquor.
You too can get your dream transformed into reality with our aid. Ring us a bell now!
)
)
)