How product videos are driving sales for eCommerce?

Videos are insanely trending, yet utilizing videos is still one of the most under-utilized eCommerce techniques. If you want to take your eCommerce business to the next level, want your consumers to buy a product, and want to defeat your competition, you have to include the strength of incorporating video into your mix.

Images and videos are the essential members of a website to help a consumer make a confident buying decision. According to some stats, US online buyers expect to see 06 product images and 03 videos on average while purchasing an item.

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Product videos for eCommerce

Product videos showcase the looks and the advantages of the product listed on the eCommerce sites, social media platforms, or any other online space.

The main objective of a product video is to help store owners convey what their products can perform. Also, these videos enable your potential consumers to understand all aspects of your product virtually without stepping out of their place.

Product videos enhance the product experience, thus offering better engagements that lead to better conversions. When you talk about product videos for eCommerce, there are various types of videos that you can think of building.

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Different types of product videos for your eCommerce website

• How-to-video

These videos showcase the usage guidelines of the selling product, and this is also a DIY (Do-It-Yourself) video through which you inspire users to assemble and utilize the product all on their own.

When to try: If you are selling a problematic item that demands instructions by a professional. Or, these how-to videos can also get low popularity, when there are so many features or advantages of the product in question.

• Installation video

These videos are a type of how-to videos that present how to set up the item before it can be utilized. The technical part of the installation is a professional’s task, but when you provide information to your shoppers, it automatically makes them feel encouraged.

When to try: These videos perform well for installations that can be done without any additional support. If the video can easily present the how-to part, go for these installation videos. But, again, do not create a long video.

• The story video

Here you can experience the innovation by talking about the story behind your item, how it was created, issues that your professionals faced, and most importantly how your product is going to reach visitors, i.e., what is in it for your consumers.

When to try: If you have an exceptional story that needs to be heard, story video could be the most crucial agent in enhancing the reach and the respective sales. The best thing is that you can even shoot the video from yourself without having any financial burden that goes into developing these videos.

• The testimonial video

Potential buyers explain their experience with the product in these videos. The video tells about the before and after experiences that enhance the value of your product.

When to try: If your product benefits your consumers exceptionally, creating testimonial videos could be the best result-oriented factor. After all, these videos explain the real-life experiences with the product that needs to be heard.

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Best examples of eCommerce product video marketing

According to a survey with 656 different respondents, 81% of video professionals say productive videos have helped enhance the average time their consumers spend on-page.

In the end, the main aim is to increase the value of the whole customer journey. Here are a few examples from renowned organizations that are building a result-oriented video for their e-commerce sites.

• Amazon Live

In today’s era, where live is the best digital commerce strategy that is enhancing conversions, Amazon is taking full advantage of this opportunity. The retail giant has started its live platform known as Amazon Live, that advertises products and its benefits.

• Apple 

Apple, the multinational technology giant, has made a massive value in the market. The organization got sales of $53.8 billion at the beginning of 2019 alone. At least half of the credit goes to their unbeatable marketing strategy.

Apart from the advanced features and advantages, their exceptional product videos have been a catalyst in getting the targeted consumers. Talking of their new product iPhone 11 Pro, it is launched through a video that takes the enhancement to a whole new level. It not only showcases all the features and benefits of the phone but also highly influences the decision of the shopper.

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How you can implement video for your products and store

• Start with a strategy

To begin, you have to make a strategy for developing the best product videos, and here are some essential things to keep in mind:

• How will your product be highlighted?
• List the advantages to consumers?
• How can you attract them to make a purchase?

 

• Budget

If there are various items on your eCommerce site, try with one item at a time. There are excellent performing video editing apps or even product video services available to make your task efficient and affordable.

• Video length

The acceptable rate for a product video is under 60 seconds. But, we cannot predict the ideal video length as it entirely depends on the specific type of video. Talking normally, your video should be long enough to provide a clear message to the customer and short enough to have an eye-catchy effect.

• Create mobile-friendly videos

In the world of smartphones, make sure your mobile app development features emphasize on creating a mobile-friendly video. Social platforms like Instagram and Facebook give preferences to a square or a vertical video.

• Add social media shareable buttons

Social media shareable content is very important in today’s era. Be it Twitter, Instagram, LinkedIn, or Facebook, make sure your product videos can be shared across all the essential platforms.

The social media platform provides a personal touch to videos and makes an unforgettable feel, thus adding on to product awareness, clicks, and add to cart numbers.

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Closing Comments

83% of brands claim that product videos have provided them with a good return on ROI (Return on Investment) in 2019. Consumers love videos, and they are much likely to attract visual experience over time.

Go for product videos with the help of MagnoStack and watch your revenue grow in a short time. One great video can provide you with better traffic, higher awareness, enhanced social shares, and more sales down the line.