Implement search intent keywords for better eCommerce results

Every action performed on the internet has an underlying intent that needs to be acknowledged if your business wants to flourish in the current scenario. 

We all must be familiar with the great saying of Seth Godin,” Don’t find customers for your products, find products for your customers”. The quote is quite a short and crisp sum of everything, we are going to discuss in this post.

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What is search intent?

Every user landing on a search browser, and putting a query into it has some motive to do that. Search intent refers to all the “whys” behind every query that the user enters. It revolves around the speculative questions like –

• “Is the user interested in making a purchase?
• Has he come in search of any information query?
• Is he looking for a website in search of a service or product requirement?” and many more.

Put yourself in the shoes of the customer while you launch any piece of content or service on your platform to generate enhanced results.

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Why is search intent so important?

We are in an era where the educated audience can’t be tricked to buy your product or opt for your service. The businesses ought to incline towards their customer and develop products which users want. Therefore, this makes search intent more critical than ever for having a better ranking on Google. 

Else, your business and the customers will become parallel to each other, which will never meet. Try to optimize your platform in accordance with the search intent else; Google will eliminate your platform from the search query results. 

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Types of search intent used by MagnoStack

• Informational

When the searcher lands on the browser with the intent of getting any sort of information, it is referred to as the informational intent. 

For instance, search queries like “Who is William Shakespeare? and “What is Search Engine Optimization?” are the examples of when the user has the intent of acquiring detailed information and nothing else.

• Navigational

When the user puts the query for landing on to a particular website, the intent is known as the navigational search intent. However, the user knows about the website, but the human brain usually prefers the simple path of writing the website name instead of typing the URL of the website and complicating the process.

For instance, we often write Facebook, YouTube directly on the Google search browser instead of writing their URLs.

• Transactional

Queries like “Buy Apple iPhone 8” or “Zomato Coupon”, indicates the buying mode of the customer. The user has landed with the transactional intent and wants to make a purchase. In this case, what the user knows is the product, but what he doesn’t is the optimal place for making the purchase from.

• Commercial investigation

When the searcher lands in the market in search of a particular product, but however, he is in the dilemma of which solution or the product is the most optimal and worth buying. Hence, we call it commercial investigation as the intent is to introspect before making the decision. 

The search tends to happen around online ratings, reviews, comparisons and going through the referrals.

For instance, the queries like “Best Web Design Companies in India” or the versus queries like “Semrush Vs Moz” all depict the commercial investigation intent. 

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How to infer search intent?

There is no trick behind inferring the search intent; all it depends is on the wording of the searcher. The keywords like buy, price, cost and several other indicate the transactional intent and on the other hand, what, how and when could be bunched into the informational intent stack. 

However, there exists no shortcut for inferring the search intent, but the keyword tools may do wonders for you if you have an expert with the hands-on capability to play around the effective keywords and accelerate the results like never before.

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Using SERPs in search intent

Google’s SERP can be beneficial in your voyage of inferring the search intent of the user. You must be wondering about what we are talking about. Have you heard about the “featured snippet”? Yes, now we are on the same page, it is a SERP feature that usually tends to appear as the result of the search query with the informational intent. 

Features like carousels and shopping results show when Google finds the intent to be transactional. Now, here’s why it matters?

If you use the Keywords research tool, you are entitled to the feature of including and excluding the SERP features like SERP featured snippet or SERP carousel feature and hence you will get all the effective keywords that you may stuff into your piece of content and then see the magic that happens to your sales.

Makes sense, right? 

But make sure, you don’t depend on the SERP features totally for inferring the search intent and go for the other resources as well to have in-depth knowledge of the search intent. 

You may also love to read – How product videos are driving sales for eCommerce?

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How do we optimize for search intent?

With years of experience, MagnoStack has become the primary player of keywords and search intent. We play around a set of impactful strategies in terms of making your content compliant to the search intent that ultimately helps your business to engage with the right audience and have accelerated results. 

We optimize your platform for search intent by following – 

• Evaluating the SERP reliability

Google rankings may fluctuate over time, so we don’t optimize your platform only on the basis of the top rankings. However, we opt for varied strategies other than the SERP features and also go for customer personas if required. 

You may also love to read – SEO for Magento store – A complete guide

• Ensuring your content is compliant with the 4C’s of search intent

Here we focus on optimizing your platform by making your content optimal in terms of style, format, angle and type. We perform an in-depth research for making your content as per the search intent. 

• Thorough research of top-ranking pages and search results

We assist you in having thorough research about the ins and outs of your competitors ranking and several other ways like “People also search” feature. We inspect every page to optimize your platform for the search intent. 

With our dedicated professionalism, unstinting focus and IT excellence, MagnoStack does what it is best at, accelerating your business. If you don’t believe us, kindly contact us.