SEO for a Magento store

Magento is one of the best content management platforms for eCommerce websites. The features, templates, functions, and extensions make this platform an excellent choice for online retailers/traders and business owners who wish to establish a professional-looking online store from scratch.

It’s estimated that around 270,000 eCommerce websites run on Magento globally. And according to Magento, they enabled their traders to get $155 billion in revenue in 2018. It’s quite easy to say that Magento is a household brand in the eCommerce world.

Magento is one of the most search engine friendly eCommerce platforms on the web. Even, the most popular brands have been enjoying the exceptional features and functionality of Magento platform.

You need to put more SEO practices if you want to enhance the ranking of your eCommerce store on SERPs (Search Engine Ranking Pages).

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Key strategies for Magento store

There are some essential aspects related to an exceptional SEO practice that you will need to focus while enhancing the online visibility of your eCommerce website.

The enhanced SEO ranking will increase the conversions as well as revenues of your web business to a great extent.

So, here we are providing some tried and tested SEO techniques that will make your eCommerce store more SEO-friendly and well-optimized.

• Website speed optimization

Magento speed is a very important factor when it comes to determining the SEO ranking. Web-users normally abandon a website that takes more than 3 seconds to open completely.

The chances of leaving a web page increase more in eCommerce sites if it takes more time to load – this primarily affects the conversions, and you may also lose your potential web consumers.

• Utilize headers and title tags

Magento does build title tags automatically, but Magento experts will teach you to make them manually, and the easiest way is by creating various product groups.

By performing this, you can predefine title tags and assign per item groups. Working on tags, make sure you utilize header tags properly; H1, H2, and H3 tags with a flat hierarchy.

• Optimize your metadata

Being an SEO expert, make sure you optimize the Metadata (meta title, description, keywords, etc.) for a higher search engine ranking.

You can add prime keywords (at least five) to the meta title and description of your web page. This will help both the search engine crawlers and targeted users to get your website in front of them.

• Make use of ‘NoFollow’ link

There are various web pages you don’t want to be indexed by the search engines like checkout, admin, cart, and my account.

You will want to include “nofollow” links on these types of web pages. Be sure to include entries to your robots.txt file. Also, verify that your robot’s setting is Index, Follow.

• Say no to duplicate content

The way Magento handles query strings on site URLs could make a critical issue if you utilize duplicate content on your web store. Magento normally creates plagiarized content for those items that appear in more than one category. 

This can directly or indirectly affect the SEO ranking of your website – which is not at all good for your web trades.

To overcome this problem, you need to avoid utilizing plagiarized content on your product pages. Consider the following procedures if you want to edit your canonical link:

• Go to the system
• Configuration
• Catalog
• Search Engine Optimization
• Select yes on “Canonical link meta tags for products and categories.”

• Optimize product images for SEO

When you’re optimizing your product pages for SEO, don’t skip the optimization of your product images. Large, poorly-optimized photos can usually be a big reason for slow loading times. 

Because of this, you should optimize your images by making them small as much as possible, and utilizing a compressed version like a JPEG instead of a lossless format like PNG.

• Use HTTPS

Serving your users over a safe connection is the best way to success – and Magento fully supports it. Especially for eCommerce websites, utilizing HTTPS is essential, because it all comes down to earning – and keeping – your consumers’ trust.

Change your image settings by moving to Stores > Configuration (under Settings) > General > Web.

There, expand Base URLs (Secure) and edit the values of Secure Base URL and Secure Base Link URL so that they begin with https.

Then, change the value of the Use Secure URLs on Storefront, Use Secure URLs in Admin, Enable HTTP Strict Transport Security (HSTS) and Upgrade Insecure Requests fields to Yes.

• Integrate Google Analytics

Don’t forget to include Google analytics tools into your eCommerce website. This will help you get reports of the performance of your website and let you know more about your web consumer’s behaviour when they access your site in real-time. 

You can also check the performance of your SEO techniques and further customize your website to make it more compatible with various search engines and web users.

To perform that task, you need to embed your Google Analytics tracking coding for eCommerce tracking. For that, you need to follow: System > Configuration > Sales > Google API.

• Building internal links with related products

Internal links are the best method to help enhance your SEO rankings. Internal links help spread link equity between different web pages on your site and make its model more clear to search engine crawlers. It works like this:

If a customer is buying a particular handbag, you could link to other similar items, and your consumer will see these suggested products whenever they view that item’s page. To implement this feature in Magento:

• Select Catalog > Products
• Choose the item you want to modify
• Go to Related Products, Up-Sells, and Cross-Sells > Related Products > Add Related Products.
• Add the URLs for the items that you would like to include in this product’s description. Once you do, they will be linked, and they will appear whenever a consumer views that item.

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Hire experienced SEO experts at MagnoStack

These are the 10 most exceptional and useful SEO suggestions that will enhance the ranking of your Magento site on Google, Yahoo, Bing, and other search engine platforms. 

You can follow these strategies and get the satisfying online visibility of your eCommerce website.

If you’re having a problem getting your Magento store to rank highly and quickly on significant search engines like Google, contact MagnoStack, a leading Magento development company that provides a complete spectrum of Magento development services like designing, development, up-gradation and migration, marketing, maintenance, and support.