Best practices for Magento product page design

Product pages will always be in the limelight for any web store. They influence the purchase decision, and people want to land up here without wasting much time. 

Magento’s product page must include the following elements like product name, gallery, descriptions, CTAs, reviews, and videos too! One must know trending practices to optimize the product page in a better way.

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How MagnoStack will modify your Magento product page design

• Breadcrumbs

To improve the visibility of the product page and reduce the number of actions to be taken by a visitor, breadcrumb navigation is used. It is desirable for eCommerce websites where a large variety of products must be grouped into logical categories. 

Another main advantage behind utilizing this option is that it doesn’t usually hog the screen space and reduces the bounce rate as well! 

By default, Magento will generate a breadcrumb of type “Home/$(product-page),” which is not attractive. To optimize it, we will set the breadcrumb to display the full category hierarchy. So, if customers are interested in finding similar products, they can do so using this navigation. 

• Product imagery

Will anyone buy the product if proper images of the product aren’t available? Absolutely No! Visitors must be provided with multiple high-quality product images that convince them to press on the “Buy Now” button. 

Nowadays, 360-degree rotating photos are uploaded to satisfy the customers. Close-ups are the best way to show the intricacies of the product like texture, design, or print! If the product comes in a wide variety of colors, you must provide one picture in every color. 

Another trending option is a product video. If you get a person explaining the product features in a video, you can double the chances of its sale. 

• Main purchase area

The most crucial page is where customers find the product information, price, availability, and “Add the product to the Shopping Cart.” Apart from this, if you want to highlight any other feature, it can be highlighted in this section. It can be either key product features, shopping-related information, or unique sales propositions, and this is the best place to put up! 

• Social proof

Before finalizing and moving to the payment section, customers will surely visit the “reviews” section. Now, many companies either hide this section or show positive reviews. Both the actions are entirely wrong because it will lead to a loss of interest in the buyers. 

Negative reviews, mixed with more positive reviews, will give the feeling of a genuine product. Using social media sites, you can ask customers to provide reviews about the product. You can also send them a follow-up email, 2-days after the purchase and ask them to review the product. 

• Up-sells and cross-sells

It may happen that a particular product might not be available. It’s better to offer product variations or alternatives/substitute products and related accessories on the same page. This will hold the visitor and will stop him from leaving the website. 

Similarly, to increase your sales, we will place the product accessories too so that visitors don’t have to browse separately and navigate to other pages. E.g., if someone buys a smartphone, the buyer might need a phone cover as well. So, we will place a variety of covers on the same page. 

• Recently viewed products

Customers can want to come back and view the same product again. Either they have changed up their mind or wanted to compare the features etc. So, rather than the customer looking in the history of the web browser, the search box of the website, we will put up a separate section of recently viewed products. 

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Best UX practices followed by MagnoStack

• Give 360-Panoramic view: We incorporate alternate views

Have you ever wondered of giving your customers the same real experience of visiting the store while they visit your virtual online store? Create a real scenario where customers come, pick up the items, observe it from every angle, get satisfied with all the details, and then buy! 

Well, it can be true only if you stuff your website with high-quality pictures from every angle of the product. Don’t worry! We will do everything for you! 

• Autocomplete search bar: An intelligent touch

Just like Google completes the sentence for you when you type anything in the search bar, we will embed the same feature in the Magento store. As soon as the customer types anything, the autocomplete search bar will offer a list of drop-down options and show you the synonymous words. 

• Call to action buttons: We keep them within the radius of vision

The call to action button must be designed so creatively that it must increase the conversion rate and convince the customers to take immediate action by clicking on it. We add two CTA buttons: Add to Cart button and buy now button. 

Add to cart button will add the products to the cart so that the buyer can buy them at once or when the buyer is still confused. It is just like adding a bookmark to your book. Along with “Buy Now Button,” we will float some offers or discount schemes that will inevitably force the visitors to buy the product. 

• Showing related products – An essential aspect of product filtering

To aggrandize the stature of your online store and strengthen the user experience, we will provide the facility of comparing the prices of the products on the page itself. It will allow customers to juxtapose various products and find out products with similar properties or features. 

• We use relevant and suitable labels

To simplify the product page, we will classify the range of products. The labels will not be complicated, and users can quickly scan the correct products. The single word should classify the departments. 

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Best SEO practices that we follow

For a winning SEO strategy, you must first need to do extensive market research. After knowing your target audience, we will start with digital marketing. Using various tools like Google Analytics, Mailchimp, Keywordtool.io, Grammarly, etc., we will optimize the product page. Our first task will be to make a list of SEO keywords for the target audience. These will be highlighted in the content, blogs, ads, etc. 

• Title Tags and Meta Descriptions

We will add the primary keyword in your pages’ title tags and meta descriptions. This will help to bring up the ranking of your website. Then, we will include the internal links to other pages to encourage the users to explore other products of the site. Even the headings and descriptions will contain the keywords so that visitors spend more time on the site. 

• URL structuring

We don’t believe in making a product page URL just a long string of numbers and letters. We use clean, human-readable URLs that result in more organic traffic. We use the trending keywords in the URL too! This helps search engines determine relevance.

• Google Rich Cards

In order to display the content in a more engaging and structured way, rich cards are used nowadays. They use schema.org structured markup. Using the revamped Structured Data Testing Tool, we make attractive rich cards. 

• Creating unique product descriptions

After identifying the buyer personas, we will focus on the product benefits. We will make up a story of the product and study some keywords in it which makes it easier for the buyer to search it on the web.

• Integrating social media

Social media platforms typically use a page’s defined meta description as the blurb for their featured posts. We use SEO plugins to change the text that will appear when the page or post is shared through social media. 

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Conclusion 

Thus, optimizing the Magento store’s product page not only includes the use of high-quality images but uploading engaging content with proper use of keywords. We use a wide variety of tools that will help in ranking up the website too! 

MagnoStack has a well-trained army of professionals who excel at SEO, digital marketing, content writing, web development, app development, etc. 

Our experience in handling the Magento store makes us eligible to provide unique services to our clients. We deeply understand the requirements of an e-commerce website and give the best services to our extent.